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Making a good first impression is important to building lasting relationships. The same can be said of building a strong relationship with your customers. Is your storefront giving off a great first impression to everyone that passes it? The best way for your business to make a good impression is to install a professional storefront sign that will draw the community’s attention to your business and its location. After all, the storefront sign will often be one of the first things people see when interacting with your brand. If you make the right choice for your storefront sign, it will be the perfect introduction to your thriving business.

Your Brand

Consider your brand as you begin designing your storefront sign. The sign must support your brand by including cohesive and consistent design elements. Your storefront sign should be tailored to match your brand and make your business look good, from the font to the color to the images to the materials. You can have a custom storefront sign made that perfectly suits your brand and promotes your brand to people in the local area.

Where the Sign Will Go

Location is everything, and while that saying is popular in real estate, it is also true for your custom storefront signs. Install your sign in a place that is easily visible from the street, and that isn’t hidden by trees or other obstructions. If you are concerned about making your sign more visible in the dark, it can help to choose a backlit store sign. There are many options for where you can place your signs: awnings, marquees, in a window, or even on the top of your storefront. As long as it is easily visible, it can draw customers in.

Durability of the Materials

Design a sign that is made of durable materials so that it can last a long time. While you can create an outdoor storefront out of so many different materials, acrylic signs and metal signs are the most popular choices. If you are looking to create something unique, you can choose from a much larger field of options. You can use durable materials to create 3D storefront signs that can be much more eye-catching than the flat signs seen on many buildings.


Depending on where your store is located, you may need to make sure that your installer is licensed to install signs in your area. Some manufacturers of retail storefront signs are not licensed to do an installation, so you should make sure to do your research in advance. If you must have a licensed installer, try to choose a manufacturer who is also licensed to install signs. Doing this will make your life significantly easier.

With the right storefront sign, your business can get the attention it deserves. Whether you go with a lighted storefront sign or something a little less flashy, you can create something truly special. Once your sign is installed, it will start bringing in the customers you need.