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When you are building a business, you need to have a way to draw in new customers. Custom business signs are one of the biggest tools you have at your disposal to keep your business flourishing and constantly bring in new customers. Your main goal with your exterior business signs should be to build on your brand and encourage people to visit your business.

Look at Your Neighbors, Then do the Opposite

If you have close neighbors to your business, your signs will often be in competition with one another. That means that you need your signs to stand out in a positive way so you can draw in business. If your signs blend in with your neighbors, they won’t be as effective, and you won’t be able to get the most out of them.

However, if you can find a way to make your sign stand out, you can make a better impression. Having an LED business sign in contrasting colors to your competitors and neighbors can help you to inspire new customers to stop by. Your custom outdoor business signs can be perfectly designed to stand out from the competition.

Begin With an Adjective in Mind

When designing your signage, you want to think about how you want your customers to feel when they see it, and you want to think about how you want them to associate with your business. Choosing an adjective can help guide your design decisions, so you create a commercial business sign that reaches your customers.

Some brands want their business to feel exciting, while others are looking for a more comfortable feel. Understanding the emotion you want to evoke will help you create modern business signs that are perfectly tailored to your business.

Never Underestimate The Power of Graphics

Some businesses think their outdoor lighted business signs need to be straightforward and only text-based. However, this isn’t necessarily the best tactic for many companies. In fact, using professionally-designed visuals can help your business sign stand out.

Your main goal should be to ensure that your graphics are modern, attractive, and attention-grabbing. With the right graphics, you can connect with a wider audience and reach new customers in a way you never could with text alone.

Bear in Mind the Max Readable Distance

If you want your signs to be effective, they must be readable. Elements like typeface, font size and colors can all impact the readability of your signs, especially from a distance. For example, sans-serif fonts typically make better signs and headings, since they are readable from a distance. Serifs are good for small paragraph text, but that’s not what signs are for!

The materials you use can also make a difference. If you have outdoor metal business signs, make sure that they aren’t too reflective so they can still be read from a distance, even in the sun. When you consider the readability at a distance, you can make sure that your signs are effective and help to bring your business forward. 3D business signs can be more readable and more memorable for your customers.

Make Maximum Use of Lighting

For your exterior and interior business signs to be as effective as possible, they need to be well lit. There are many different kinds of lighting you can use to make your signs more effective. For example, backlit business signs will ensure that your signage is always readable, no matter where they are placed.

You can also place your signs carefully to take advantage of natural light and make your signage more visible. Whether you have channel letter business signs, backlit business signs, or something completely different, you want to ensure that your signs have the light they need to do their job.

When you put in the time and work to create a sign for your business, you want to ensure that it does the job well. Outdoor business signs should be able to help you to bring in customers no matter how dark it is outside or what the weather is like. When your business signs are easy to read and memorable, they will help you connect with customers and continue to grow your business.


Your sign is the first impression customers get of the physical location of your business. Ensuring that the sign is recognizable, easily seen, and evokes the right emotions are all crucial factors in getting the maximum value for your sign purchase. Contact Resource 4 Signs for all your custom business sign needs today! We are located in the Los Angeles area and have the experience and expertise you need to make the best first impression!