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Genesis LA is a non-profit organization located in Los Angeles, California. Their mission is to deliver financial solutions that advance economic and social opportunities in underserved communities. As a certified Community Development Financial Institution (CDFI), they make direct loans and investments to community and economic development projects through their internally managed Genesis Community Investment Fund. Their office is located in Downtown and they were interested in getting a sign for their reception area. The sign we made was an acrylic backer lobby sign with the company logo on it.

Any business that has a front area like a lobby or reception area can benefit from a logo sign. As the lobby or reception area is the first room that someone is going to see when entering the business, a high-end logo sign can help create a great first impression of the organization. A good logo will represent your business well which is why it’s good to repeat your logo on your website, in your office, and on all of your marketing. Depending on your business or organization, different types of lobby signs may work better for you. Genesis LA’s logo does a great job of reflecting the community development work they do so it works great above the reception desk. For other offices, just lettering may be sufficient if you don’t have a logo to display. For example, we have made a lobby sign in the past for a law firm that just listed the lawyer’s names and the name of the firm. They didn’t have a logo, but they didn’t necessarily need one so just lettering worked out fine.

No matter what your organization or business specializes in, we can make you a custom sign that will work great for your business and the interior space that we have to work with.