Supercuts is a hair salon franchise that started in the San Francisco Bay Area in 1975 and has now grown to have over 2,600 locations throughout the United States. Supercuts offers a wide range of hair services that include men’s haircuts, women’s haircuts, kid’s haircuts, color services, and waxing.
There is a Supercuts at Renaissance Marketplace that was in need of exterior signage. Renaissance Marketplace is a shopping mall in Rialto, California that is right off of the 210 freeway and houses many different stores and restaurants. As you can see from the photos, it is an outdoor shopping center and the Supercuts needed a storefront sign.
There are many benefits to being inside of a shopping center, plaza, or mall if you are a business. Outdoor shopping centers like this will usually have a multi-tenant monument sign that faces the street and lists all of the businesses that are in the plaza. Not only does this help people who are trying to locate your businesses, but it also works as a form of advertising as these signs usually light up and can be seen day and night by anyone that is driving by. Being in a shopping mall also helps you gain new customers by exposure to customers of your neighbors.
As you can see from the photo, the Supercuts store is right next to GNC. If someone was visiting the shopping center to visit GNC, they could easily see that there is a Supercuts next door thanks to the storefront sign, and may consider going there for a haircut as it is in a convenient location. Especially somewhere like GNC where someone might be stopping by regularly, a GNC customer could decide to add a haircut to their monthly trip to GNC.
We made a front-lit channel letter sign which lights up at nighttime to advertise the business day and night. Being in such a popular shopping center, the Supercuts is sure to gain some new customers.