A couple of years back, we made a window graphic for Balance and Vestibular Center in Encino, California. We made a full window graphic that was printed on perforated vinyl that displayed their logo and a list of services. They already had a location in West Hills, and recently opened their third location at an outdoor shopping mall in Northridge, California. For this location, they wanted to get window graphics and also a storefront building sign.
The first step after we learned what kind of signage they wanted was to go to the location to get all of the needed measurements. Northridge is the next neighborhood over from Chatsworth where our shop is located so it was very easy to stop by to measure the window glass and the storefront. The client gave us the verbiage for the storefront sign along with the font they wanted to use. In the beginning, we were looking at a couple of different options that included an illuminated front-lit channel letter option, a non-illuminated acrylic dimensional letter option, and options where we had “PHYSICAL THERAPY” on top and “BALANCE & VESTIBULAR CENTER” on the bottom. As you can see from the photos, we ended up going with the non-illuminated option where we had “BALANCE & VESTIBULAR CENTER” on the top and “PHYSICAL THERAPY” underneath in larger letters.
For the window graphics, we already had the artwork for the graphic we made for the Encino location so we used that for the initial proof. The graphic was a couple of years old so during proofing, the client made a few changes to the verbiage. The door graphics were fairly simple, we used the same font as the building sign, Copperplate Gothic, and made the lettering for the business name, website, and phone number from cut white vinyl.