Dr. Jon Marashi is a cosmetic dentist based in Brentwood, a neighborhood in Los Angeles, California. A few years back, we had helped him improve his office interior with some interior signage which included a logo sign, etched vinyl for some glass doors, and “Charging Station” signs. The charging station signs were something that Dr. Marashi wanted around the office that would identify the different outlets in the office and had the WiFi information for patients and visitors who were waiting there.
Dr. Marashi has a successful Instagram page (@drjonmarashi) and thought that it would be a great idea to list his Instagram handle on the signs also. There were nine existing signs that we removed, and we made seven new ones. After evaluating the space, the Doctor decided that nine weren’t necessary. The existing signs were also a little smaller, they were 6″ x 6″ squares. Since we were adding more information and wanted to make sure that all of the text on the signs would be legible, the client asked us to make the overall size of the sign larger. The new signs are 8″ x 8″.
We added the “Follow us on Instagram” text along with his Instagram handle and moved up the WiFi login a bit. We sent over a proof that included a mockup of how the signs would look, and he had just one small adjustment which was the spacing between the lines before he approved the final designs for production.
These signs were made from 1/8″ thick brushed aluminum with a 1/16″ thick raised black border and reverse cut lettering. After the signs were ready, our installer went to the location to remove the existing signs and put the new ones up. The aluminum used is thin and fairly light so we installed the sign using VHB tape.