A few weeks ago we posted a blog about the lobby sign we made for U.S. Citizenship and Immigration Services (USCIS). They were very happy with the sign and asked us to make the exact same sign for their 2nd floor! Consistency is key when it comes to logos and branding. As we’ve mentioned in previous blogs, if you have a recognizable logo, you want to make sure that you are using it for all of your marketing. If you have multiple lobby signs within a building, it would look unprofessional if one was different from the other.
Another thing to consider when designing interior signage is the existing interior decor of your office. If you are designing a new office with an architect and a designer, they will usually design the signage also. However, if you are moving into an existing suite and don’t plan to make any renovations, you want to make sure that the signage that is being installed will suit the colors and materials surrounding it.
For the most part, an office will have simple, white drywall. This not only creates a nice, blank background, but it also makes installation a breeze. The main website color USCIS uses is blue, and the logo for the United States Department of Homeland Security (USDHS) is mostly blue so they decided to make all of the lettering the same color. Although there are endless color options for dimensional letters, you want to make sure that you are not using too many different colors as it will take away from the professionalism of the sign.
If you have a very specific logo color, there is nothing to worry about. We can paint the letters, or even digitally print the color onto vinyl. With digital printing, you have endless color choices so you can be assured that we will always be able to accurately display your logo. For the USDHS seal, we used brushed aluminum for the outermost border, red acrylic for the inner border, blue acrylic for the lettering, and digitally printed the graphic. You can always pick and choose what parts of your logo you want to be dimensional, everything is completely customizable.
To create the appearance that the acrylic dimensional letters for “USCIS” were floating off of the wall, we mounted each letter with 3/8″ spacers. From this side shot you can see that it creates amazing visual appeal and also results in a nice drop-shadow. Check our our website for other acrylic dimensional lobby signs we’ve made that were made from pre-colored acrylic.