Business signs are vital to your business. No other marketing tool will do so much for so little investment.
Whether you are just starting out in business or are looking to upgrade your business signs, we are here to help you get the job done.
What matters most is whether or not your new signs will pass the eyeball test. Today’s world is all visual. No one likes to read lines of text or have to figure out what your sign implies. Put it out there for the world to see clearly and you’ll have a winner on your hands.
Let’s take a look at four categories of signs and why they are important signs for any business.
- Illuminated Signs
You can rarely get more visible than illuminated signs. They are great for being seen at night, but also play a huge role in showcasing your business during business hours.
By adding light sources to your business signs, you assure that everyone sees them. Make your business signs count by making them illuminated.
One of the best things about illuminated signs is that they are highly customizable. They can be created to fit your style, your brand, your color scheme, and your needs perfectly. In the worst possible weather, an illuminated sign is a welcoming beacon.
- Storefront Signs
If your business is in a storefront location, you will have a lot of competition. Stand out from all the rest with a cleverly designed and installed storefront sign.
When done right, storefront signs can help business owners raise awareness about their brand, products, and/or services. You want to create a storefront sign that speaks to your business’s personality; one that is in sync with all of your other marketing materials.
The types of storefront signs are as varied as the signs themselves. They can be made from a variety of materials, including wood, metal, and vinyl, and we will always customize your storefront signs according to your exact specifications.
You can choose from wall signs, hanging signs, window graphics, awnings, channel letter signs, marquee or sidewalk signs and many more types to make sure you get the ideal look and effect for your storefront. We can help you find the style that will catch the public’s eye and communicate your message.
- Business Signs
Business signs do three things for your business.
First, they help to brand your site. Business signs are among the most effective ways to market your business, because branding comprises your logo, symbols, packaging, products, services and image-based characteristics. Every one of these aspects can be captured or reflected through your business signs.
Well-considered, cohesive branding can improve your customers’ first impressions and leave great lasting impressions.
Secondly, many people will enter a business location and use a business for the first-time as a result of the impression they get from their business signs. Storefronts accommodate psychological factors that reach out to people. Great business signs can not only convey your branding, but also engender trust, authority, and reliability.
Once people notice your business sign, it’s often a short trip to the cashiers.
Lastly, business signs increase sales. Once your client or customer is through the door, a series of carefully considered signs, such as subtle directional signs, can lead the way to your best-sellers.
You can make your business shine with creative and unique business signs.
- Prop 65 Signs
Even though Prop 65 signs have been around for 32 years, they are changing again come the end of August 2018. This means any Prop 65 sign you have now must be changed to reflect the new rules concerning exposure to toxic chemicals.
Companies doing business in California are required to list chemicals used in their products that could cause cancer, congenital disabilities, or other reproductive issues. Both natural and synthetic chemicals must be listed.
Proposition 65 requires companies to provide a “clear and reasonable” warning before intentionally exposing anyone to a listed chemical. Are your signs up to date?
There are now over 800 chemicals listed that must be labeled under Prop 65. To be compliant, you will have to upgrade your Prop 65 signs or face a court hearing or substantial penalties.
Whether for marketing, imparting information, or compliance, do not underestimate the advantages of business signs. We can provide attractive and effective signage at Resource 4 Signs. If you want to see a significant increase in revenue or attract new customers, it may be time to upgrade your business signs.
Contact us today at Resource 4 Signs and let us show you how new business signs can make all the difference for your business. You may be surprised at how business signs can take your business to the next level.