Today’s online ecosystem presents a unique set of challenges for all businesses. Visibility is an obvious yet crucial factor when it comes to business signage because a store front sign is the biggest thing that attracts potential customers. On the other hand, if a business’s signage is easy to overlook, it will take much longer for you to attract potential customers. Effective storefront signs that stand out are a valuable marketing tool for businesses of all sizes. Continue reading to learn about store front sign ideas you can use to make your business stand out.
Emphasize an Offer
A good storefront sign should be a store’s most recognizable asset. Lighted storefront signs can emphasize an offer or promotion by making it more prominent to foot traffic. Highlighting a special sale, discount, or new product can quickly attract customers who would have otherwise never come to your store.
Unique services and limited-time offers urge people to act fast and make them decide to purchase something they may have previously been on the fence about. Use this to your advantage by creating a custom store front sign that you can display during your special sale days.
Advertise a Rewards Program
Outdoor storefront signs not only attract new customers, but they can also entice existing customers to join a new rewards program. Rewards programs incentivize customer loyalty by connecting their association with your business to direct benefits. While there are various ways to reward loyal customers, the most important choice comes down to how you present the rewards program to them.
When advertising your new rewards program on lighted storefront signs, the information displayed should tell people how to sign up and start to earn rewards, as well as the types of available rewards available. By highlighting this information on a storefront sign, more customers are likely to participate, driving repeat business and boosting your overall revenue.
Don’t Neglect Lighting
Lighting around a storefront sign is essential for any business wanting to stand out from the competition. Good lighting comes down to three main variables, visibility, legibility, and security.
A well-lit storefront sign has good visibility when it is easy to see, even from a distance. Ensuring this is the case means your sign will attract attention, especially in busy or crowded areas. Next, legibility refers to how easily people can read something. Good lighting makes a storefront sign more legible, even in low-light conditions. This is an especially important factor for businesses that are open late.
The final benefit of proper lighting can also enhance a business’s overall branding and personality. When you see a poorly lit storefront sign, it makes you think twice about entering that store. By investing in good lighting, you are sending the message that your business cares and wants to build trust, which evokes a sense of security for potential customers. When people feel comfortable and secure, it makes them more inclined to buy something.
Take note of the type, intensity, and placement of your lighting around each of your custom storefront signs. This will help you achieve optimal visibility, legibility, and security. By applying these basic principles, any business can create a distinctive and memorable store front sign that distinguishes them from their competition.
Catch More Eyes with Monument Signs
A monument sign, sometimes known as a marquis sign, is almost like a roadside attraction in and of itself. These business signs are highly visible to passing traffic, which will automatically draw people to your business, regardless of your store’s physical location.
One great way to establish your brand identity is to prominently display your logo, colors, and other branding elements on a monument sign. Creating a cohesive monument sign doesn’t need to be difficult, but there are important factors to consider.
Professionalism is key with monument signs. As a large, freestanding display, the sign base should be made of durable materials such as brick or metal. The point is to establish a permanent fixture that can seamlessly integrate into the landscape. To get the most bang for your buck, place monument signs in a prominent location near high traffic roads.
Go Big or Go Home
Everyone is familiar with the expression quality over quantity, but sometimes quantity can be the deciding factor, especially in the attention-getting economy. A well-worded phrase has limited potency if it never ends up reaching your target audience. However, you have to strike a balance to get the most quality out of your quantity.
The first step is figuring out the total allowable area on your large retail signage. This largely depends on local zoning laws, building codes, and other regulations that apply to your business. When designing these signs, be sure to use eye-catching graphics and bold fonts (subtlety is not your friend in this instance). You know you’re on the right track if your team can easily read the sign from a distance. By leveraging the power of a large store front sign, any business can effectively communicate its value proposition and encourage potential customers to take action.
Conclusion
More than a marketing tool, storefront signs provide a means for all types of businesses to compete in today’s modern age. There are so many things vying for everyone’s attention these days, but by following these guidelines, you can create custom storefront signs that are eye-catching, legible, and well-designed.
If you’re in the Los Angeles area, we are here to help you stand out from your competition. Order your custom storefront signs from Resource 4 Signs today.
