The International Alliance of Theatrical Stage Employees (IATSE) is a labor union that represents over 140.000 technicians, artisans, and craftspersons in the entertainment industry which includes live theater, movie and T.V. production, and trade shows. They were working with one of our existing customers, Warner Constructors, to remodel a building for their new West Coast office. They were completely redoing the exterior and interior and were also in need of some exterior and interior signs.
For the exterior sign, we made a sign that read “IATSE” and address numbers to identify the building and to help people find the location. People will use both the address number and the business name to find a business location for the first time, so it is important to have both displayed. Initially, both exterior signs were going to be reverse-lit channel letters, however, the main “IATSE” sign was changed to a non-illuminated reverse channel letter sign because it was going to be spaced too far off the wall.