Balance and Vestibular Center is a physical therapy center that treats all types of balance impairments, vestibular disorders, and neurologic conditions. They recently opened their third location in an outdoor shopping mall in Northridge, California. To make sure that their new location was easy to find, they wanted to get a storefront sign and some vinyl graphics. The Northridge office is the Wellness Studio where they offer Wellness Classes, so it is important that new and existing patients are able to identify the business right away.
If you have multiple locations, you want to make sure that your logo is consistent so your location is easy to identify. If you take a look at Balance and Vestibular Center’s website, we are using the same font for the sign as the use for the business name on the website. this helps new and existing customers find the location easily, and helps create brand recognition.
Having a storefront sign is very important for a business, especially if you are in a large shopping center like this new location. We made them an acrylic dimensional letter sign that displays the business name and we also made window graphics. The large full window graphic on the left is a graphic printed on perforated window vinyl so you can still see through the graphic from the inside. The graphic has their logo and a list of the services they offer. For the door, we just used standard white vinyl as it wasn’t going to cover up much of the glass, and we used it to repeat the business name, and list the website and phone number.
Storefront signage is also great for advertising even when you’re closed. If someone happens to walk by the location after hours, they can still get an understanding of what the business offers and they can visit the website for more information.