Not all storefront signs are created equal. If your storefront sign is going to do what you need to attract customers and make your store visible, it needs to be compelling. It should be a perfect fit for your business and be consistent with your other branding. For this reason, having your storefront sign custom-made can be the best way to go for your business.

A clear sign stands out visually and is appealing. Most importantly, it must be easy to read. The sign’s legibility will be affected by the color and lighting style you choose; it needs to stand out from the color of the building behind it. View the sign up close and far away; it should be easy to read from a long distance. Check it under day and night conditions. Ensure that your sign is achieving the desired effect and not inadvertently making it too difficult to read. If you want your sign to stand out, use a 3D storefront sign design.

As you design your sign, it’s important to remember that most people viewing it won’t be looking for long. People tend to have a short attention span on top of that. Because of this, make sure you avoid making your sign too long. It should be short, sweet, and to the point. That’s part of the reason why including your logo in your storefront sign is essential. Logos tend to stand out well and can be very memorable.