Which font is best to use for your outdoor storefront sign will depend on a few factors—first, readability. If you want your sign to be easily readable, it’s generally best to go with a thick, sans-serif font. Helvetica and Arial are examples of easy-to-read fonts. They’re relatively common on new or modern signs.

Alternatively, if your branding calls for a more fancy font, there are plenty of options you can choose from. Serif-style fonts, script fonts, cursive fonts, and fonts with thin, decorative styles can be more challenging to read, but they can be very distinctive ways to make your brand stand out. Choose your colors, lighting, sizing, and spacing very carefully if this is the direction you choose to go in.

It’s also essential to make sure your sign is wide enough. Some fonts tend to have some relatively thin areas, which can cause some difficulties if you want to have an illuminated storefront sign. Character fonts need to have enough width to accommodate internal lighting and create the sign’s shell. As such, signs should be a minimum of 10 mm.

The sign you design for your storefront can make a massive difference for your business. There’s a lot of work that goes into designing and building a sign that will be just right for you. Take the time to carefully plan each element of your storefront sign. If you end up with questions, be sure to ask. The more informed you are, the better you’ll be able to make decisions about your storefront sign that will benefit your business.