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Front-lit Channel Letter Sign for Supercuts in Westlake Village, CAIf you are located in an outdoor mall, you want to make sure that your storefront is prominent so customers can find you easily, and to advertise your new location to new potential clients. If you have a well-known logo, you want to make sure that it is easy to see as the logo is recognizable. The best way to do this is with an illuminated sign. Signs that light up at night time allow you to advertise in the daytime as well as nighttime for visibility 24/7. Supercuts was opening a new location in Westlake Village, California, and reached out to us to do their storefront signage. We’ve done many signs for different Supercuts stores so we knew exactly what would work best for their storefront.

As you can see from the photos, this Supercuts sign lights up red at night time. Red is a very popular color for signage because it is very eye-catching, and red illuminates well. The faces light up so this is a front-lit channel letter sign. We usually make red front-lit channel letter signs for Supercuts stores unless their sign criteria specify otherwise. Some landlords will only allow reverse-lit channel letters on the storefront in which case we will make a reverse-lit channel letter sign and paint the letters red. The light will come from the back so you will not be able to see the red color, but you also have the option to use red LEDs if the landlord allows. There are also cases where only one color of a sign is allowed so we have made a white Supercuts sign in the past.

This outdoor shopping center had no issues with front-lit channel letters so we were able to make our usual sign. The faces are cut from pre-colored red acrylic and the channel letters are internally illuminated with red LEDs to make the red color more vibrant.