Tri-City Dental Care of Cerritos is a dentist’s office that has been around since 1975. They had some existing exterior signage that included two box signs and window graphics. As they were going through a logo update, they also wanted to update their signage. When you update your logo, you want to update it everywhere including your social media accounts, website, signage, and all marketing material.
The logo is displayed on the exterior signage three times. Once in the box sign above the door, once on the door as a window graphic, and again as a larger window graphic. There were two box signs so we used one to display the logo and the other for the services and website. Most storefronts will only have one box sign but since Tri-City Dental had two, they took full advantage to advertise. The business name and logo are very important, and now people driving by can easily see that this office handles general dentistry, cosmetic dentistry, and implants. They also have a great location as their storefront faces the street. These sign faces are backlit so even at nighttime, people driving along the street can see the logo, services, and website.
The window graphics were digitally printed to match the logo colors. As you can see from the close-up photos, the lettering is white with a teal border to add some personalization. White lettering is best for window graphics because it is the most visible against a clear surface. But border colors, your logo, and font style are completely customizable to make the window graphics your own.
Window graphics can display any information you want. In this case, we made graphics for the address number, logo, the names of the doctors, a tagline, and contact information.