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Having outdoor lighted business signs is crucial because they can draw attention or spark curiosity, increasing the potential for new customers to enter your store daily. Outdoor business signs do a great job of pinpointing your store’s exact location and can help you stand out from nearby businesses. Continue reading to learn how to make your exterior business signs effectively invite more foot traffic.

Brand Consistency

All your business signs should feature the same font styles, colors, and logos so everyone can instantly recognize your business when they look at your sign. When designing custom business signs, it is most effective to remain consistent with your branding across the board. Each custom outdoor sign should also be aesthetically pleasing, easy to read, and portray your brand’s identity in a split second.


Believe it or not, exterior business signs can attract up to half of your customers. Readability is a crucial element of all modern business signs. Be conscious of your font styles and colors because those will factor into readability. Please do not overdo it because having too many words on your signage will make it harder to read. Stick to the basics and ensure that the sign is big enough and high enough for people to read the sign from a distance (at least from the nearest main road).

Take an inventory of your current signage. If you notice your metal or acrylic business sign is cracked or faded, that will not give a good impression to your customers. Please make time to switch it out for a new commercial business sign as soon as possible. For the best results, hire a professional to install your new business signs for you.

Visibility and Differentiation

It is best to do your due diligence and determine the local regulations regarding business sign placement before you begin. Based on the requirements you find, you can make an educated decision for your outdoor business signs. If your business is located in the greater Southern California area, call Resource 4 Signs. We are well aware of the business signage laws that apply to your business, and we will gladly answer your questions.

Regarding placement, if people can access your business from multiple entrances, you should set up signage near all of those areas to grab the attention of drivers passing by. Ensure your signs are high enough for people to read them from the street. Consider getting backlit business signs if your business hours run into the evening.

Color and contrast also influence the visibility of your exterior business signs. Modern business signs often feature white lettering against black backgrounds, and these kinds of business signs are almost always easy to read. A black and white color scheme may not fit your business, but there are many readable business signs featuring other colors. Think about Best Buy, for example. Their color scheme includes white, blue, black, and yellow. Creating mockups might be a good idea if you are concerned about how your sign will look.

Please take note of the businesses nearby and compare the impact of their business signage to yours. Remember that bigger is not always better, especially if you need channel letter business signs. Many channel letter signs are between 10 and 24 inches tall and are easily visible from hundreds of feet away.

Proper Installation

Do not leave the installation job in the hands of any handyman because the last thing you want is to have your outdoor business signs installed improperly. Professional sign installation specialists can do the job much more efficiently while handling your signage with care. You can count on Resource 4 Signs to install your new business signs exactly how you want them. We believe if a job is worth doing, it is worth doing right. Our goal is to ensure you are satisfied with the results, and we will do everything we can to ensure your business signs look good from every angle.

Get Your Outdoor Business Signs From a Professional

Now that you know how vital exterior business signs are, please work with Resource 4 Signs, Southern California’s top custom sign shop. Our team of professionals can create and install all types of outdoor business signs on your building. We look forward to assisting you in any way with your new business signs. Get a quote from us today to get started.