Digital Prints on face of Compound Lit Channel Letters
Pure Delish was opening a new location in Culver City. They found our business online and felt that we were up to the job of making their logo into an illuminated sign for their new storefront. Their initial idea was to do a front-lit channel letter sign which is made with translucent faces and internally illuminated so the faces light up.
As you can see from the banner they were removing after we finished the installation, “pure” and “delish.com” were in separate bubbles so our first thought was to create two large channel letter boxes in those shapes. They wanted the logo of the girl to be contour cut like the letters, but due to the way channel letters are made, we needed to put it in a circle so we’d be able to make it.
We were finally ready to pull the permit when we found that our sign design didn’t meet the city’s criteria. After learning this, we changed the sign from a front-lit channel letter sign to a compound channel letter sign. This meant that not only would the faces light up, the sign would also be backlit.